Production Diary

Day 1 –20th September
In today's lesson we were introduced to our groups, in my group is Molly Robinson and myself Ella Fleming. We both found and researched 3 songs of our choice to present to each other and we explained for each music video for the songs. The two songs that as a group we decided were our favorite were ‘Need somebody to love’ by Ady Suleiman and 'seventeen’ by Alessia Cara. We decided that our vision for the music video for Need somebody to love would be a male singer and a narrative of a little boy walking through the forest. The idea we had for the 'Seventeen' music video was for an equal narrative and showing of the artist. The narrative is all about a female character doing the stereotypical things a seventeen year old would do from being with her friends and young love. We also had another song idea called 'We still run’ by Gonzalla but we decided against this song wasn't unique or original enough so we decided to go with the other two song ideas instead.

Day 2 - 21st September
Then once we had decided on these two songs we started to make a presentation that we could show to the class and receive feedback of what song and video idea they prefer.
In today's lesson the groups in our class all pitched the song ideas that they had come up with to the class this meant that we can get everyone's honest opinions/feedback. In this lesson my group pitched three songs which were ‘We still run’, 'need somebody to love’' and 'seventeen'. For need somebody to love people said they really liked the song and have vision of a singer of someone struggling with self-doubt and appearance, but the only downside from feedback to this song is that it may be a bit ambitious to achieve the visuals of them emotions. The feedback of the song ‘we still run’ were fairly negative, people said that the song sounded too boring and the music video would seem too uninteresting. This changed our mind of the song completely so decided that we were not going to use this song. The last song that we pitched to the class was ‘seventeen' which is the only female song we pitched, everyone really liked this song and said that they could see it being filmed at an abounded building and be quirky. But the negative on this song was that it may be very cliché which we were trying to avoid for our music video. After this lesson we had narrowed the song choices down to ‘need somebody to love’ and 'seventeen'.

Day 3- 22nd September
After the lesson when we pitched our ideas to the class, we choose to do ‘seventeen’ which was the only female song. Not only did we like the freshness of this song but it was also more convenient to do as one of us could be the main singer. We listened to the song as a group in the lesson and really liked the song and had the idea of the location of the video being in street- arty in London with cliché things a seventeen would be doing.

Day 4- 23rd September
In today's lesson we decided to complete the lip sync task. So myself and molly lip synced the our chosen  song ‘seventeen’ This task was to help see who was the most confident and best performer, also who fits the part and image of the artist the best. In the lesson we then edited the lip sync task together and posted it on YouTube and on my blog so that people can view the lip sync task and help us decide who is best suited for the songs and which song will get us the best result from a music video. This lesson was used for us all individually to get on with the tasks that we have be assigned, so that we can keep on top of the work and stay on schedule ready for filming in a couple of weeks’ time.

Day 5 - 26th September
In today's lesson we sat as a group and decided to have a massive brainstorm about the locations, shot ideas, costume ideas etc. for our music video. This is to help us to complete the tasks assigned for planning more easily. We came up with many different locations for our music videos and the theme we are trying to portray throughout. I also started the storyboards and Lyric analysis while Molly started to create the mood boards. On my lyric analysis, I annotated the lyrics and how they are going to be illustrated in certain parts of the lyrics through the background and actions we do in the scenes, whilst the other one which molly did displayed all of our ideas (setting ideas, singers name ideas, etc.)

Day 6- 28th September
Today Molly and I came up with the artist name AVA In today’s lesson, we had thoughts on what our singers name would be, this is an important part of the process and took quite some time. We couldn’t decide fully on what the name would be but we had some idea's such as "Lola" and "Molly May." but we didn't decide in the lesson. In this lesson Molly continued with the website research whilst I started on the digipak research.

Day 7- Thursday 1st October


In today’s lesson we did our first photo-shoot. Molly changed into different outfits to give our artist a range of images to use across our website, social media and digipak which suited the image we are going for. We decided to position molly on a background but then we quickly realised the lighting wasn’t great and made her look pasty which we wouldn’t be able to fix on editing software so then we went to an area with a white background by a lot of natural light with it as the background was next to windows, so the images would turn out bright instead of dark and gloomy which gave us better quality images.  We used a camera on a tripod and just filmed Molly and then we took screenshots after for the photos, in our next photoshoot we hope to use a better quality camera that is meant for filming as filming didn’t always give us clear photos. We managed to get some clear photos despite it being a poor quality camera and have uploaded them to our blog.

 Day 8- Tuesday 4th October
In today's lesson, we emailed Mrs Moon, the head of the drama department to ask to use the drama studio for part of our filming. I added to the production diary whilst Molly continued with the storyboard. We also discussed the times we will be filming by comparing our school timetables to see when we were all free. We are hoping to film some performance shots within the next week in the drama studio during school time which we can hopefully use in our media lesson of after school. I created a Twitter, Instagram and snapchat account/ pages for our singer and Molly created a page for Facebook, we all have access to these accounts so can make them look really professional and can take turns to keep them up to date. 


Day 9 – Wednesday 5th October
 Today we did a practice take for our opening sequence. Molly ran through the lyric, I did the camera angles and movement and also we both did the editing process. By doing this practice we assessed the technicalities of the sequence of shots. For example, the opening mid shot of the zoom might be avoided as it looked to unstable and we thought cutaways might look more professional.


Day 10 – Thursday 6th October
Today was our first day of filming. We went into the drama studio as there was a black brick wall and filmed our first lip syncing shots. We had the first scene planned out in our heads. We gathered all the equipment needed and went to the drama studio to film. Luckily a friend of ours Rory knew exactly how all the lighting worked in the drama studio therefore we adjusted the lights to make the background have a bright for when Molly filmed. Again we used a tripod to film and we took 2 cameras to get different angles.

Day 11- Friday 7th October
In today's lesson we did a second photo-shoot, we took more time on this as we used our free period first as well this meant we had the time to carefully decide on photos, lighting, costumes and makeup and had enough time to take many photos which looked a lot better as we had better and clearer idea of what image we wanted our artist molly to portray. We didn't use any props apart from a chair and we wanted the photos to be grungy-pop like so Molly wore dark colours and had less 'girly poses' compared to the first. Molly and I have all presented these photos on our own blogs to show which ones we all liked and thought were best for the social media sites. As we have created all our social media accounts we have been making regular updates and new photos we take to inform the people who are interested in our artist

As well as this, Molly worked on the steal-o-matic for the blog, I added to the production diary and we both added to her blog. We all had a look through the photos we took in the photo-shoot and discussed which ones were good and which ones were best in terms of the theme which we are constantly changing.
Day 12 – Monday 10th October
In today’s lesson Molly finished the steal-o-matic whilst I did research on similar Artist photo shoots and carried on with the blog tasks. As well as this, I added to the production diary.


Day 13- Tuesday 11th October
Today we made a decision about changing our music video. We sat down as a group and said that we need to adjust something in our plan because we were a bit confused to where our video was going. We decided that we needed to know exactly what our group was and who was in it because we were on different pages to where things were going, while trying to take in consideration what our teachers were suggesting. I wanted the narrative to be more urban with showing the contrasting side to be seventeen, where Molly did agree to an element but wanted to keep put in some other elements in the narrative like drinking and smoking. Although our teacher did like this, she was keen to keep some of the first footage which we had filmed of the main character of our narrative messing around at the park.
Finally, we came to the decision that the artist and narrative was going to be changed to just more urban older darker teen, this means we will have to change certain things in the video such as none of the footage of me at home doing homework. Although this will cause problems like changes in photos and albums etc. but this will be good for us as we are able to become more creative with our ideas, which will lead to original material instead of conforming to the stereotypical girly girl.
After making this decision, I added a post to the blog about these changes and added to the production diary whilst Molly changed the storyboard because we now need to change certain shots in the video where it was going to be the myself in the narrative and Molly lip syncing being girly which is the opposite to our image now.
Day 13- Wednesday 12th October
In lesson today we discussed what shots we need to get next time filming which was going to be after school today. This footage will be of just Molly with the brick wall background in the drama studio. After this we decided to go and film out myself in our local town because it was a bright and dry day therefore we could make the most of good natural lighting. We went to the train station. I preformed using the setting of where all the all the commuters keep their bikes as they go to London as it looked cool for the image we want to set whilst Molly filmed using one of the tripod and camera.
After Filming, we both went back to school which had finished by the time we got back and stayed for a couple of hours both in the media classroom. We used the time in the classroom to upload the footage and to filter through which we wanted to keep and put into our edit.
Day 14 – Friday 14th October
Today we ordered some glitter for molly lip sync out of our media budget. We ordered colours which match our colour theme Grey, blue and purple. Our idea is to have Molly lip-syncing while with the help from our friends to have them pour glitter over her without their hands getting in the shots. I am go on to edit this footage and put it into stop motion while reversing and cloning.

Day 15-  Monday 17 October
As Molly and I have completely changed our image I rewrote a shot lit of everywhere we wanted/need to film to portray our image we want for when we next film to ensure we are including everything we need. We then made sure we have uploaded all our footage to premiere on our editing computer and put together our best shots so far and edited them. We also downloaded the song ‘Seventeen’ to the computer and put it onto the software as well.
Day 16- Wednesday 19th October
In this lesson we used it to plan what I will get on for the next lesson while Molly is absent. We discussed everything that needs doing in order to be ready to film for when Molly comes back. We realised we ned to ask some of friends to be in our music video so we made to some phone to ask if they can give up the time and be in our video. I would also spend time catching up with blog posts such as the production diary ensuring I added images and to be up to date on what we have been working on. I also ensured the digi-pak was up to a high quality standard and started planning the footage we wanted to film for our next filming lesson. While Molly was absent she did some work outside of school on the website to ensure she was keeping up with deadlines.
Day 17- Friday 21st October
Today is the final day before we have half term which a week long. As we had emailed the head of the drama department again to request to use the drama studio for filming, she informed us that it was free today after school today, so we saw the opportunity to film the glitter footage/scene. We knew the glitter would be messy so we took plastic sheets to the area we were doing it and laid them on the floor so it would catch the glitter and we could simply pick them up and safely discard them without getting glitter all over the drama studio. I also asked the site manger if we could use the hoover after to hover any of the glitter which didn’t go on the plastic sheets. The drama studio had good lighting and the background we wanted so filming was simple as we had set up a tripod which was set up perfect. The only problem we have was when we were throwing the glitter sometimes our hands got in the shot but hopefully this problem will be able to be cut out when we are editing.
Once we finished filming we went back to the media room and uploaded our footage to the computer ready to edit when we come back to school the following week. Molly is going to America in half term so she has planned to take a camera with her and film some footage of her in different locations while lip-syncing which we can hopefully put into our final edit.
Day 18-  Thursday 27th October
Today (half term) I carried on with the digipak editing and research and started to put my ideas of the image I wanted to create onto the digipak. I looked at images which we had already taken to see if they could be put onto the digi-pak and play around with and with the research I had already done of similar artist for our old and new image I was able to clear ideas of exactly what I wanted to put on the digipak such as artist as Jess Glynne or Skream! I also added to the production diary and made some blog post of some tasks which I hadn’t done or posted yet. I also made my tags were up to date so I wouldn’t have to go through them at the end of this year to make sure they are correctly labelled.
Day 19- Tuesday 1st November
To go with our half way evaluation, we watched some presentations from the classes from last year on what they presented in their lesson. We are going to be doing the same task therefore we needed to see what they did well and what they needed to do better. This meant we could plan and start our presentation to our class. We hope to film a lot of our presentation to make it interesting. As well as this we looked again at our individual tasks such as the website, the digi-pak and the production and filming diaries.
 Day 20- Wednesday 2nd November  
Today’s lesson we filmed an interview for our presentation, we set up two tripods to do the camera angle shot reverse shot by placing  one facing me and one facing Molly placed behind our shoulders. I was the interviewer and asked Molly some questions about the music video and what was coming up in the music video and herself as an upcoming artist. We added this footage to premiere and created a BBC radio one style interview. Molly added this video to YouTube and then we both put it onto our blogs ready for the half way evaluation.

Day 21- Thursday 3rd November
Today’s lesson we took the time on the presentation. I created a Prezi to show the work we have done on websites, social media and the interview which we will be showing to the class. Also today, I finished the digi-pak, Molly added more too all the social media sites which included images from recent filming and photo-shoots. We also presented our work to the class and showed everyone our ideas so far for our video, we showed our interview, social media sites, the digi-pak and the website we have produced and we also showed a sneak peek video of our work so far which will contribute to our final piece.
Day 22- Friday 4th November
Today’s lesson was had the half way evaluation lesson. We filled in forms to our thoughts on the other groups skills about each group member. We believe that even though we are only a group of two, meaning we have a bigger workload than the groups of threes and fours, we are slowly getting there on making our ideas come together to make the music video we want as well as the image of the artist we want. From our half evaluation we received feedback from the other groups not only did I get creative inspiration from the other groups to put into our work I got ideas on how to manage our workload better. I also took a camera to my finds house to film some little bits, which we may be able to put into the final edit later on.

Day 23- Saturday 5th November
On Friday, I charged up a camera for tonight, as I knew I had a party in which I would be able to get some good footage for the music video, as it is the theme, we, as a group are wanting. At the party there was coloured lighting which gave a tint on the people, which I was filming, which made the footage interesting and the image we are going for.
Day 24- Monday 7th November
Today we continued with our individual tasks. Molly edited the music video on premiere and will continue to do so for the rest of the week. I added to the digi-pak by editing and tweaking some more photos.  In addition, Molly started creating some items for the store for merchandise such as phone cases, mugs and bags. We both added our blogs. I have also been looking at different images and colour to add to the album covers.
Day 25- Tuesday 6th November
We used today’s lesson again to work on our own tasks. Molly continued with editing the music video ready for the first draft, I created some T-shirts on vistaprint for the websites store and looked more into text on the digi-pak.
Day 26 – Day 29- Wednesday 7th November to Friday 11th November
This week again we carried on with our own tasks. Molly added to the website, which now has a bibliography up and links to these venues as well as more images on the gallery, which now are updated to the original, and merchandise personalised and up on the store. There are a range of products, which are up for sale including mugs, phone cases, bags and lanyards. Molly and I both edited some more of the video which is coming along nicely and I put final changes some of the nearer complete pages of the digi-pak. All three tasks are coming along well and we have all been adding to the social media sites such as the twitter, Instagram, snap chat and Facebook pages.
Day 30– Day 31- Monday 14th November to Tuesday 15th November
For the past two days, Molly finished the bibliography and tour dates, then went on to do the merchandise, and became up to date with her blog. I did font research and filled out a risk assessment table; I also worked and uploaded album cover ideas. Today molly is working on the magazine, while I plan exactly what shots we are filming later today and finishing the digi-pak.

Day 32- Wednesday 16th November
We decided that the theme we had changed to for our music video wasn’t working as it didn’t portray the lyrics in the song enough. We know we needed to go to a theme which was upbeat and was all about having fun. We also decided that Molly should not only lip sync but also be the main character in the narrative and throughout. We also decided to ensure lots of bright colours and shown throughout the music video to represent happiness.  We came up with clear ideas of what we wanted to include in the video to represent the small things which make a seventeen a seventeen-year-old. We decided to do a bucket list of the things someone would want to do before they turned eighteen.  We then made a shooting schedule ready for next week to ensure the filming is done in time with enough time to edit.
Day 33- Thursday 17th November
As we decided to change the theme of our music again we needed to change the digi-pak and the website to ensure all three pieces have synergy and flow. We decided to key point Molly’s coat which is yellow to use across all of our branding for our artists and this insures our artist is eye-catching and recognisable. Our theme colours across all of our branding is Yellow, black and white which work well together. We wanted to ensure we appealed to our market audience of teenagers aged 14-16 by ensuring no sexualised pictures are used and only fun vibrant ones instead are used. I have taken the feedback from the half way evaluation on the digi-pak of what everyone liked on my old digi-pak and disliked and transferred that over to the new digi-pak in which I have started to create to match our new artist image. Instead of having to do a new photo-shoot I used images from our first photo-shoot and changed the colour of her top from blue to black to ensure it matched our theme but as well as save time so I could focus on editing the new music video. Molly also did this with the website.
Day 34- Sunday 20th November 
Molly didn’t have work today so took the opportunity to do some filming. She went to London with some of her friends who helped film for her. She got various shots of the things we had planned to film to show the representations of what a typical seventeen-year-old would be doing. This included going winter wonderland, going on fairground rides, shopping and visiting the Christmas market. The footage which was taken was high quality and had various shots which was exactly what we wanted and to portray.
Day 35 – Tuesday 22nd November
Due to all this footage which was collected we were able to start editing. We also asked other people to watch for feedback and adjusting changes. For example, Miss Brookes said at the start a couple of shots needed to be changed as they are too dark compared to the rest of the footage which defeats the look of our video which is to be bright and vibrant. Molly created some more features to the website which includes some return buttons on the store page. I added some more to the album cover, this involved adding a print of our artist’s name which is also seen as the front cover of her photo album in the music video.
Day 36- 38 – Wednesday 23rd November to Friday 25th November
I was absent for the rest of the week so Molly had to carry on with filming without me. She decided to film the sleepover with her friend after school. She also carried on with the editing.
Day 39 – Monday 28th November
Today molly showed me the filming she had done and the editing which she done while I was absent. We both agreed what worked really well and what shots needed re-filming. I then continued to edited while molly carried on with the website with putting updated pictures throughout and childhood pictures in the bio page. The digi-pak is also coming on nicely as the images in which have been chosen have been carefully sorted through to ensure it wasn’t too much which would make it look unprofessional but also are original and interesting to look at.
Day 40- Tuesday 29th November
At the start of the lesson, we got together as a group and watched the video, we agreed we all really liked the first draft so far. We then gathered both Miss Field and Miss Brookes and 5 other people from the class including two from another class working in the room to get some feedback. Getting feedback from the two students who are in another media class was really useful as it was really good to hear their comments as they are both really good media students. All the feedback we got was really helpful as we got specific shot feedback rather than the whole song which will really help when adding improvements. With this feedback, as we have planned to film tomorrow to get some of the last major footage needed, we decided to review what we had so far and plan exactly what we are shooting tomorrow. This will be Molly and her friends in town trying on lots of different funky outfits.
Day 41- Wednesday 30th November
Molly and I used our free to add to our blogs and prep for filming by ensuring all the equipment was ready or on charge. We got exactly the footage we needed in the changing rooms and had time to film a café scene in A-canteen in which they kindly let us use their private function room, which was absolutely perfect as it not only had perfect lighting but was also spacious. Molly and I then planned to go round hers tomorrow morning to do a re-film of her looking at her bucket list as the first one was not bright or fun enough.
Day 42- Thursday 1st December
In the morning, we filmed Molly looking through her photo album and finding her bucket list. We then went back to school and started editing the footage into the edit. All the footage, which was shoot, was useable and what we wanted. I also got my teachers to go through my digi-pak with me and tell me what needed changing and improving. Molly also made further improvements to the website and we both added to our blogs.
Day 43- Day 47- Monday 5th December to Friday 9th December
These lessons we continued with our tasks to complete final drafts. We all helped with each task but mainly we bot focused on the video, I focused on the digi-pak and Molly did the website. We have also all contributed to taking more photos to edit to add to social media, the website and the magazine. Also in this time, we have received a lot of feedback from another, teachers and the class, this has helped us change certain things on each task and has helped to know what else needs doing. We will now submit our final tasks after changing final features to make sure we are happy with them. We have kept our blogs updated including the production diary and images we have taken through photo bucket.
We have also finished, filmed and uploaded the storyboard video to YouTube from premiere, which has a voice over added to it. We have also completed editing the lip sync task, which just needs uploading to YouTube then our blogs.






Finalised autograph

Autograph final


This is the autograph which we chose to use in the end when signing things for fans. I think this looks really effective and we chose to use stars as part of the autograph to make it look young and fun. This could also be adapted by using a yellow colour rather than black.

Ava signatures

AVA signatures



I have been practicing my autograph for AVA, this is important because she will have to sign autographs when more famous. My favourite one is the bottom one on the far left side, however I will choose which one I will do further in my project.