Our music video was aimed at all the female teenagers
ranging from 13 to 17 years old. We also showed our music video to an older age
group and even though they weren’t our target audience they enjoyed watching
the music video. This is a positive thing as it means we can appeal to a mass
audience if we want too. We found the range we aimed at was a ‘pop princess’ audience
and they also enjoyed listening and being a fan of similar artists. Below is a
presentation showing examples of our primary and secondary audience:
First Draft
We made the first draft of our music video and presented it to our fellow class mates and other students on the media course at the end of November to the start of December. This allowed us to gain valuable feedback. We got our notes on feedback through asking them to fill out a series of questions about the framing, editing and camera work of our music video.
From the feedback, it showed that people liked how the image behind the artist matched the song which is upbeat and could clearly see the image we are trying to portray of a fun, innocent seventeen-year-old girl which is good as that is what we wanted. Another positive thing which the audience picked out was that it fitted the genre of pop, this was a very important factor as it meant we were well on our way to creating a successful music video that is under the genre of music which we are aiming to create. They also said there a clear evidence of synergy throughout the video, website and digi-pak.
However, people said that the different shots were too long forcing them too become uninterested so needed to be cut shorter. They also said that the outside scenes colours were too dark and this contrasted too highly with the man made lighting which was indoors. They also disliked the baking scene as it had bad lip syncing because it was out of time. We took this feedback into account when we started to refilm and edit our final music video and we made the following changes to the music video: we changed the speed of the shots to make the footage faster and we changed the contrast and brightness of the clips to make the colours stand out more rather than be faded.
Feedback
after final music video
Audience Research feedback
By looking at this feedback I was able to understand the
general views and ideas about our music video. Most people who we asked agreed
that Ava had been shown as an up and coming artist, and they felt as though the
way we had portrayed her, through our music video and other products. We had
mixed opinions on what the favourite part of the music video was, and people
were quick to come up with other ideas. Thought that it could be improved by
having less people in a shot at once in some of the areas. Lollie said we could
have played around with the contrast, because there is extreme in the jumps
from the brightness in some of the shots. They thought we had a good connection
between the colour, especially with the good use of yellow through the video.
It is also good that Ben noticed the use off cross media synergy. All of the
people who did the feedback said they thought the video was pop, which was
correct, and was good to hear. They also said that the gene does match the
products, because of the colours, coming together and becoming a whole project.
I think the feedback which we received was really helpful and interesting to
hear. They really liked the website and thought that it was easy to get around,
as well as liking how it looked.
From this
feedback we learnt that we had clearly shown a unique style which was
eye-catching enough and suitable for an upcoming artist. Another factor what
was pointed out to us was that they all had different favourite parts which
showed how the whole video was up to a certain standard and not just pin-pointed
scenes. We also learnt from the headshot interview that we needed to spend more
time on the editing side to ensure the contrast in brightness is not too
extreme while contrasting and noticeable. Another thing which could have been improved
if we redid our music video was to have less people in the music to ensure our
upcoming artist stands out.
I made sure that we got the target audience to look at our video. So we used Mollys sister and her friends to give their opinion about the video. They seemed to really enjoy our music video and like the other things which I created such as the website and digipak. They said that they thought it suited the audience and they would definitely watch it again. They also said they could tell that the genre was pop. I a really glad that I asked this age (13) to watch this video because it allowed me to see that the correct Audience liked it. From this feedback we learnt that from an untrained media eye they thought the music was upbeat and fitted the genre, which was good to hear. From their feedback we learnt that if we redid our music video to use less people as there was too many different people in it which confused them.
This our focus group, this was a really good thing for us to do because it allowed us to talk face to face with an audience about what they liked about our music video and what they didn't like so much. The feedback which I received was really good and I was really impressed with what everyone thought. They said that our music video was much better than what they had seen from the previous drafts, and they were really impressed by the cross media synergy which we managed to create in our music video, from the yellow colours. They said to improve that we could add some more brightness into some of the darker areas to fit with the rest of the video. They also said that we also could have had a continuity of the same friends rather than changing. We learnt from the focus group that everyone could see a clear representation of synergy of yellow and fun. We learnt on how to improve our music video by spending more time on editing and to ensure the same faces of friends throughout.
Above is the response to the question which we looked at which was: In what ways does your media product use, develop or challenge forms and conventions of real media products?
