Shooting Schedule

Schedule
Day 1- We went to p17 which is a drama room to shot our first shots. We found a place outside this room to shot the first 4 seconds which is the only part not in heat sensor effect. then we had to get some of our class mates to fill in, in the background. This had to be all one shot from 4 to 19 seconds which was hard to do hand held but it looked similar. We also shot the close up of a girl the girl taking a pill. All we needed was a black back ground. This was shot in the same room.

Day 2- The second day of filming we went to the same room. This day we shot a girl in a bucket hat. which had people in the back ground also. This was a hard part to film due to a cut straight to the same girls lips so we had to try and stay in exactly the same place. We also had to shot the front of the main character in the video. He was walking through the club but in a different part so we didn't need the same characters in the background as day 1. It was a hand held moving shot again flowing the main character forward so it was difficult to keep steady.

Day 3- We had to reshot the lips of the girl as it did not match. We watched the footage we had and then lined up the actor perfectly. All the other videos we had were usable. We also shot further on that we had to make sure we had enough footage as we didn't know if thee other shots were the exact same as the real music video. 

Editing- Ben and Harrison had trouble editing as they had to use after effects to add in the heat sensor. This proved very difficult and took a long time to complete. The start was heat censored where it wasn't meant to be and the colours had changed in the final piece.

Props and Set List

After going through the music video, me and my group created a list of props that we will need when filming the first minute of the music video. 

•  Bouncer
• Snap-back
• Hoodie
•  Curtain
• Club clothing
•  High neck top
•  Beanie hat
•  Glass
• Pill
• Ralph top
• Bucket hat
•  DJ
•  Hoop Earings

Settings
0-4: Outside high street, man walking towards door.
0-19: Two people are the outside club (one a bouncer) and then man walks into the club
19-24: In the club, everyone dancing
24-27- Walking about club seeing everyone do their thing

Story Board of Prelim

Story board
This is our story board from 0- 35 seconds of the music video my love by route 94. this included all the angles and shots that we needed to include. Also the seconds of how long each shot lasts from cut to cut.

Lyrics

Below are the lyrics of My love by Route 94.

There are no words in the first minute so therefore no one needs to preform. 

Recce Shots - NEED TO TAKE PHOTOS

Shot locations 

Below is a photo of the recce shots of the locations in my school that me and my group will use to recreate the first minute of Route 94s music video. In the first minute of the music video there are two settings: a outside area and a dark room / club. These locations were easy to find as they were basic settings

Music Video lyric Visuals.

In today's lessons we listen to a music video without looking at the actual music video. The song was called 'solsbury hill'. We had to imagine what we would think the music would like. In our groups we all came up with ideas and then discussed them, all the groups then gave feedback to the whole class.

I thought the music video would be set in a woodlands, as a summer party goes on and a country band is playing in the background and it would be all joyful and happy. The reason I thought this would be the music video as the music was of the stereotype of a country theme therefore would have that setting.

Other people from my class came up with the idea of a man in a big, busy city using a time lapse, the main focus is on the man and he is very slow and everything around is moving at a fast pace. 

Overall it seemed that everyone was getting a country feeling from the music. When we read through the lyrics I thought parts seemed religious and some of it was weird but it fits the indie genre. Below are the lyrics for the song. 

Music video of Solsbury Hill

Prelim Task - Route 94, My Love

Breakdown of music video

Here is the music video that me and my group will have to re create the first minute of the video. At first when I looked at the first minute of the music video I thought that this task was going to be really hard. However, by breaking down the music video, I realised that most of the things in the music video will be easy to do as me and my group will be filming in a dark room and I identified that the only big problems we would have would be getting enough people to be extras and getting the dance right in the video.Another major factor would be the editing as we would need to put a thermal effect on. All the other problems will be easier to overcome but I think that these three will be the hardiest to overcome.



        

What Music means to me

Music Homework

Music has been around for a very long time and over that time, it has been separated into different genres. Every piece of music touches everyone in different ways, for example from making someone happy even to the point of making them want to dance or using the music as an escape as they are sad. Myself I like to listen to music to focus (as I right now as I am writing this post), I also like to listen to music to relax as well as listen to it with my friends.

S Club 7 - Reach 

I chose this song as I clearly remember listening to it in my childhood with my mother and sister. I remember dancing to this song in the school discos and at home with family as I was little. 

Macklemore ft Mary Lambert - Same love

This song means a lot to me as it is truly meaningful and it is describing true love and how what ever race, gender it can not be help. I feel empowered by this song as it makes me realise how lucky I am to live the life I do and it really makes me appreciate everything in it.

Ben E King - stand by me

I love this song as it is so lyrical but upbeat as well.  I know it is old and doesn't have a music video but i still adore it but compared to some songs which are heavily auto tuned this is just raw talent

Conventions of a music video

Conventions of a music video

Today in class we looked at what a music video includes:

• Looks professional.
• Variety of locations/ settings.
• Thought beats- the transitions happen in time with the music
• The music video tells the narrative (story) behind the song.
• The genre of the song and style of the music fits the music video.
• Lots of shots (Long and short shots), cuts, transitions and face pace editing.
• Filters- colours effects, good editing.
• Practical videos with no lip-syncing - dancing, instrumental, editing.
• Iconography- props
• Lip- syncing and overlapping videos

We then got set the task of analysing three music videos, identifying the conventions of a Pop, Rap and an Indie

genre'd music video:

Pop: Ariana Grande -Into You

The music video is a narrative which is typical of a Pop genre'd soundtrack. This is due to the music

 video following the story line of a romantic love journey of the stereotypical girl and boy - with a fairy-tale
 ending of them falling in love. The music video is also a narrative as we do not see a performance with the
 presence of zero musical instruments, meaning the music video is not based off scenes from a gig, which 
would be typical of an Indie genre'd soundtrack. The music video is neither a concept as it is clearly follows
 a love story which matches the genre and lyrics of the film and the conventions the music video wants to portray.
 The music video's cuts are also not quick and fragmented, the editing is mostly continuous - showing a nicely 
flowing story line and not portraying the chaotic traits of a fast, short cuts rap music video. The mise en scene
 is also closely matched to the lyrics and genre as the girl is shown to be a classy in a formal and classy 
costume with the boy portraying the typical bad boy. The location is also shows a typically film premiere and a
 contrast with a wild party. The main prop of the motorbike is also stereotypical of a girl rebelling with going 
with the bad boy into the sunset.

Rap - Kanye West-Mercy

The music video is concept. This is due to the music video not following a storyline but just having their clips

 focusing on them rapping the lyrics. The music video is not a performance as we do not see any instruments 
or any of the people in the video playing any of the backing track, meaning all the scenes are just based off the 
lyrics. The genre Rap is clearly identified through the choreography of the people as they are throwing themselves
 around and are all up in the viewers faces - screaming the lyrics into the camera. The pace in the video is also 
upped and cuts faster with shorted clips, from something like a Pop music video, through the camera being thrown 
around to the word 'swerve' and the camera being less controlled as it is not following a narrative. The video is also
 filmed in monochrome outlining the dingy, scary and powerful theme they are trying to portray - for example, they 
are not child friendly in the video like a Pop genre'd music video, but instead quite threatening. The location within 
the music video is stereotypical of what we would see a gang member hanging around in (an underground car park),
 showing further the theme of scary and viscous as they scream the lyrics at the video/camera. For this being the
 location as well, it mean it doesn't make the music video look 'all dolled up' and it makes it look less fancy
 - contrasting further a Pop music video. The props also portray that of a Rap music video as the props are 
things like gold chains and jewelry; in contrast, to the prop of the pony in the Taylor Swift music video.

Indie- Ed Sheeran- Give me love 

Performance, Narrative, Concept

Performance, Narrative, Concept

Performance based music video

Performance music videos is footage of the band/the artist of them actually performing the music. This could be a live performance from when they were doing a concert or it could be a staged performance. The singers are the main focus of the videos and are usually shown the whole way through. The most common videos made in the performance style is indie and rock. The costing of the videos are not usually very high because it does not involve too much editing and work to be done to the video, as they want to show a realistic video. The negative to this style is sometimes it may look boring as you are just watching them perform and therefore they will have to be pretty well known for people to be interested in watching the video.

Performance videos contain:

• Shots of the artist performing.
• Could be a live stage performance, including shots of the artists as well as the audience.
• Could be real life situations, like talking, fooling around and warming up.
• A lot of close up shots are shown.
• Particular visual style, with props, clothing for example.
• Could be in an unusual place, for example a rooftop.

http://a2mediaparkesm.blogspot.co.uk/2011/03/types-of-music-video.html

http://www.slideshare.net/mrs_mullen/performance-concept-narrative-thematic-symbolic

Carol Vernallis Ananlysis

Carol Vernallis Analysis

Carol Vernallis says that there are four stages in the creation of music Videos. These four stages are narrative, editing, camera work and diegesis .

Narrative

The video is a visual response to the music.

• The music video suits the style and genre of the song and the artists look.

• The music video also must cut in time and in rhythm with the soundtrack.

• The video does not necessarily always have to have a balance between narrative and performance and the narrative is not always complete - it may be a partial, fragmented narrative.

• The structure of the music video may appear disjointed. This is common in music videos for the genre of pop because it relies heavily on the artist's performance rather than the storyline. Also, the different scenes are incomplete/disjointed and do not really tell a story, which makes it conform to the 'quirky' indie pop genre.

• Also, something drives the video forward, but this is not often the narrative. It could be the music, the performance, a mixture, or some other element.

• There may not always be a clear resolution (closure) at the end of the music video and the music video may pose questions that are not really answered.

• There may be a narrative or theme running through the video, but in the style of a montage

Editing

• Editing may match the musical phrases or beat.

• The video may disrupt/break many of the 'rules' of continuity editing. This is a clear convention of music video editing.

• Editing may become 'foregrounded'. The edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing.

• A style of editing that runs through the video and is distinctive to that video.

Camerawork

• When it comes to shot types, extremes are very common.

• Extreme shots are common (extreme close ups) however aren't as common as mid shots and close ups, familiarising the audience with the face and look of the artist.

• The style of framing and movement may run through the video and be distinctive to that video.

• The camera may move in time with the music and may move on the lyrics.

• The master shot (or other establishing shots) is used frequently, as are the close-ups.

Diegesis

• The diegesis my be revealed quite slowly.

• Actions are not necessarily completed - they may be disrupted or interrupted in some way.

• Character or object movements may move to the music in the music video.

• There may be gaps in the audience's understanding of the diegesis - in time and space, music, performance and narrative.

• Some frames may be more important than others.

• There may be many repetitions, e.g. musical phrases, the beat, other musical elements, themes, lyrics, performance, colour, images, camera positions, etc.

Andrew Goodwin's Music Video Theory

Andrew Goodwin's Theory

Andrew Goodwin states that "Music videos ignore common narrative as they are essentially advertisements". This is because as consumers, we make up our own meaning of the song in our heads.

Conventions 

He says that music videos follow the following conventions:

• A relationship between the lyrics of the song and the visuals of the video, which contradicts, illustrate and ampilfy the lyrics of the song.

 Examples: The song 'Close' By Nick Jonas ft.Tove Love as the lyrics are talking about being afraid to become close to someone but in the music video the singers are getting closer and closer towards each other instead of moving further away which is contradicting the lyrics. 

The music video for of Ellie Golding's Burn is illustrating the lyrics of her song as she is standing in a field surrounded by lights that turn on when the lyrics in the song say 'Turn on the lights'. Also, the extras in the video act out the actions that are said in the lyrics of the song.

Beyonces music video of 'Pretty hurts'amplifies the lyrics of her song as her song is about how the beauty world damages women,  which has visuals of her crying in the music video, portraying the emotions of sadness. This therefor amplifies the sadness of the song.

• Thought beats: the transitions between the different clips that make the video change in time with the beat of the music (the relationship between the visuals of the music video and the music, which illustrate, amplify and contradict the music). 

An example of thought beats in a music video is the music video for Wiley 'Heatwave'. In the music video the clips change on the beats of the song.

• Genre-related style and iconography present: the relationship between the genre of the song and the style and props in the video - what you would expect to see in the video for a certain genre of song. For example, in a song of the genre of pop, which is by a woman, you would expect the style of the music video to be girly and the props in the song to be girly and maybe romantic. 

In Ariana Grande music video for her song into you, the filter of the video is a pink filter, which is associated with girls and there are a lot of sunsets. The sunsets represent the theme of romance.

• Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognizable brand image.The main person is made to look important.

In 5SOS music video for their song She looks so perfect, their main vocalist is positioned at the front whilst the other two band members are positioned in the background. This informs us that he is the main person and vocalist in the group, creating the representation that she is the star of the band.

• Voyeurism often plays a major part, especially in relation to female. Voyeuristic angles of women are used in music videos in order to attract a male audience. This is done to sexualise the artist. 

For example, in Beyoncé's music video for her song Partition, females are portrayed as sex objects through the angles of the shots of herself, the actions the women are doing and the women back-up dancers and the clothing that she and the rest of the women are wearing. 

• Intertexual references to other media texts may be present, especially in humorous videos.

This is when the visuals of the video or the lyrics of the song are a direct reference to another media text such as a film. The story of films are typically directly referenced in music videos.

For example Wiz Khalifas song 'See you again' have footage from Furious 7.

Key Aspects

Goodwin also stated in his theory behind music videos that there are five key aspects.

1. Thought beats - where you 'see' the sound. This is categorized into three steps:

• 1st step: When you look into the music and interpret it by looking at the verses/chorus.
• 2nd step: This is "the voice with the song" - this is when the artists voice is extremely unique and can be recognized for this quality. Examples of an artist like this is Ellie Goulding and Jessie J.
• 3rd step: where the artist is telling a story within their song and creates a reputation of a 'storyteller'. Therefore the music videos for the artists songs emphasise the lyrics and the story behind the song. An example of and artist who does this is Taylor Swift.

2. Narrative and performance. Goodwin stated that music videos should avoid the common narrative as their role is more like an advertisement for the song, than tell a story. The artist will therefore become both a participant and narrator within the music video to increase its authenticity for the audience lip synching and other actions featured in the video increases the verisimilitude and prevents the audience from disbelieving the performance/narrative.

3.  The star image. Goodwin identified that the star image is a key aspect of a music video as he believes that an iconic star image can increase an audiences awareness of the artist. This can show the artist developing a star image overtime. An example of this is Elvis Presley.

4. Relation of visual to song. This is categorized in three ways: amplify, illustrate and contradict (disjuncture).

5. Technical aspect of a music video. This is the different things that need to be considered when creating a music video that insure that the music video is a success:

• Camera - camera movements, camera angles and camera composition.
• Sound - pace of the song and the pitch of the song. These two things change with different music genres within the music industry.
• Mise-en-scene - location of the music video, costumes that the artist and extras are wearing, makeup and many more to make sure that the music video looks believable.
• Editing - effects that are added to the clips of videos that create the music video in the post production stage. The editing stage can change the pace of the video clips and ensures that the audience remain interested in the visuals of the music video. 

Reflection 1

Reflection of previous years music videos 

Today I watched three music videos that were made by the previous year group, all of which were different genres. From looking at the three music videos, it made me realise that there is a mass of different technology available to use to maximize the quality of the music video while making it especially, through the editing stage and that therefore filled my head with the possible ideas of what I can use for my music video. Although the previous year groups gave me loads of ideas, it also made me face reality of how some of the software I would need for editing we do not have available or while making the music video I wouldn't have the right facilities or locations. From looking at the three music videos, it made me think of the different features of a music video, which therefore lead me onto thinking more practically ideas such as a realistic narrative i can preform or someone of my future team can be able to lip-sync