Carol Vernallis
- Narrative: Videos can be a visual response to the narrative but the narrative doesn't always have to be complete. Questions in the narrative may not always be answered as it can appear disconnected, disjointed or fragmented. It may also be displayed in a montage style rather than one clear focus.
- Editing: She suggests that music videos can disrupt or break conventions of continuity editing. Editing may also appear obvious and brought to the foreground as the style of editing will be running distinctively through it.
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Camera Work: Establishing shots are key features to a music video and are used the most frequently alongside medium and close up shots to establish an artist. Frame style is also distinctive and camera may move in time with lyrics. Lots of camera movement is common in music videos.Diegesis: This is the setting of the music video and that how it can be revealed very slowly. Actions may not always be complete and they can be disrupted in some way. Repetition is also key throughout music videos as some frames can appear more important than others.
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