How I created part of my digipak

How I created part of my digipak



 Above are the pictures which I used to create the final outcome of part of the digipak which is on the right hand side.

 I had to do several things to get the final piece which looks really effective. Firstly I wrote multiple AVAs out on a piece of paper

 in black thick pen, and then I took the logos onto PowerPoint and removed out the background so that it was completely white

 and clear. I also edited them so they were completely black and did not look hand drawn. I then pulled all of these pictures 

together in a composition which I felt looked best. I then, as you can see on the fourth photo along, I dragged these collaged 

photos together to make a bigger collage. Finally I went onto paint and added yellow into all of the hearts on the collage to make

 it look better.

List of tour dates

List of tour dates 

Scala, London	6th January
Oslo Hackney, London	7th January
XOYO, London	13th January
Hoxton Square Bar and Kitchen, London	16th January
Shepard’s Bush, London	17th January
Alexandre Palace, London	28th January
Brudenell social club, Leeds	18th February
Hare and Hounds, Birmingham	10th March
The Haunt, Brighton	25th March
The Green Door Store, Brighton	26th March
Thekla, Bristol	13th April
The Lousiana, Bristol	21st April
Dot to Dot Festival, Bristol – 23rd May	23rd May
Civic Theatre, Southend	17th August
V festival	19th August

Above is the list of tour dates which Ava is going to be performing at. To do this I looked at other artists who are up and coming and looked at where they were preforming because this therefore gave me an idea of where we should do the performances ourselves.

Theme change

Theme Change

Me and Ella decided to change our theme, from being quite dark and edgy to more of a fun, teen and up beat kind of style. We are doing this to show the fun you have at 17 and actually how great life is. The reason why we are moving away from the edgy style is because we did not want to make it look depressing and therefore not be relate able and aspiring for viewers and instead we wanted our video to be something which you could really enjoy watching.

Digi-pak feedback

VA 

Ava - the colour scheme goes well with the artist’s image. The style for the song names looks really good and works with the rest of it.  8

AVA 

·         Like the red 

·         Like middle bottom one 

·         Look like she’s bleeding 

·         5/10

AVA

The yellow colour isn’t the same and changes in each of the photos. Left and back cover are both really original and interesting. I love the front cover on the red digipack so that would look really good for the front cover if the colour was changed to yellow. I think the red one is a lot more original and has lots of cool ideas. 

Ava

I especially like the idea for the back cover as it is unique, and looks cool. I prefer the vibrancy that is shown in the yellow version, because I feel it gives off a better image for the song that you are completing for the music video.

However, the yellow one isn’t completely finished and I don’t understand why she is in a praying position, as the song seventeen doesn’t sound mature enough to have the trippy and supreme feel behind the digipak.

5/10

 

 

Ava 

I really like the colour scheme for both, although I think the pink digipak looks more professional and I really like the effects with the ‘Ava’ covering your face. I really like the way the song list is crossed out, as it stands out because it is different. Overall, I prefer that digipak, but both are good. Good synergy for music video. (Level 4)

 

AVA

I really like the red theme. I prefer the pictures used on the red digipack so I think you should use those pictures just make the theme yellow. I really like the front cover picture and I think it has good editing on it. The left cover is a bit boring so maybe put some text over it or another picture on top of it. I also really like the back cover picture and think that is very original. Although you need to show synergy between the digipack and the website and the video.

AVA – Really like how original your digipak is, makes it really eye-catching and pretty,

good synergy and editing of pictures. Only bad thing is that there is only on the actual CD. 

PREFER THE RED ONE.

 LEVEL 3

AVA- I love this digipak, the colors fit well and I love the front cover photo of AVA. But to improve it needs to be completed. 

Ava – I like the idea and continuity of the red, however is this also reflected in your video and your website? The Image with the keyboard keys needs cleaning up, as the keys aren’t centred, and they need cropping a little better. 

Ava:

Very good front artwork but some of the images need formatting. Prefer red one innit.

8

Final version of storyboard

Storyboard

As we changed our theme, we decided to do an up to date storyboard so we had a clear plan and vision of what we was our music video to look like.

Risk assessment

Risk / Hazard	Who is at risk	Prevention	Risk Rating
Tripod falling	Ella	Make sure the tripod is on the floor on all three stable points	4
Lights are hot, therefore if handle could burn hands.	Anyone adjusting the lighting manually.	Ensure to only move the lights when they are switched off by the mains or use the light handle instead of gripping the body	6
Trip over the curtain	Anyone in the drama studio	To ensure the room is well lit and to warn everyone beforehand to be careful	6
Run over	Molly and Ella	To be careful when crossing the roads and ensure to look ahead of crying	9
Equipment getting damaged	The equipment	To extra careful when dealing with equipment.	6
Falling over	Molly and Ella	To not rush anything and take time when filming	8

Font Research

Font Research 

Molly and I wanted to find the perfect font to put across on all of our artist brand, We thought that Calibri (body) was best for our image as it was simplistic and easy to the eye to see.

Logo ideas number two

Below I have created four new logo ideas, I think that the one at the top is my favourite logo, however I do not think that it necessarily looks like a logo and instead could look like an album cover. I therefore think that the best and most appropriate one which could be used as a logo would be the third one down. I really like the idea of using triangles because the name AVA tends to fit a triangle quite easily. I also think that we should use the colour lilac, grey and black because it fits in with the website we have made as well as the colours we chose to use throughout all of our work.

Music Video

Music Video

Teacher feedbackFeedback given by Mrs Brookes, for our music video so far:- Tweek some of the lip sync- Colour and contrast needs to be tweeked in some areas - especially San Fran shots- Performance good but get some different sized shots- Don't understand the bus shots- Love the shot on the swing- Wonder if you could be together in some of the shots, because otherwise see no connection.Maybe could be a sleepover or there could be some sort of friendly break up- Many more fun shots, should the performance be serious and the narrative be fun?Contrast between the performance and the narrative in the colours

Outfit plan

Outfit plan

Bottoms

For the bottoms which I will be wearing I will wear different things, some examples of these would be ripped jeans or a leather skirt. I think that leather skirts look really edgy and cool and are very high in trend at the moment, seeing as I am trying to be a role model I want to appeal to people of my generation, which means I should be keeping up with the current trend.

 

Tops

The colour kharki is very in at the moment and looks very recent, and the colour suits me well, therefore I will try to wear this colour. I also like the fact the top is baggy making it look simple. The black is also very trendy and goes with almost anything making it easy to wear within my video.

 

Shoes

I have these shoes and I think that they look very edgy and hipster, therefore I have worn t hem when I have been filming my music video

.

Glitter Plan

Glitter Plan 

 Ella and I ordered six packets of this glitter in three different colours, the reason we did this is because we thought that it would be a really cool idea to throw glitter over me when I am performing the song. We will try this in different colours and see what looks most effective!

Green Screen Trial

Green Screen Trial

Above is my green screen trail, I am definitely not going to be using this for my music video because it did not turn out very well. To improve I would need to film the green screen in better lighting so that there are no shadows. However I think that the clips I filmed just in front of a black wall or curtain look better than with the green screen, so therefore it may be best just to use a black sheet rather than a green screen.

Vlog challenge

Vlog Challenge 

St.Dizier did a selection of blogs, including challenges called 'St.Dizier vs The Music Industry' in which he included other performers from my class to be included in. I was featured in this challenge which was chubby bunny, it was a bit of fun to try and get some publicity for both of the artists. I posted the video on Twitter so that I could raise awareness for the video. Below is a screenshot of where I posted the video onto my Twitter account:

Digipak draft

Here is our current digipak. I think it looks really interesting and hipster. We still however have to add a picture for the actual CD. I also think that the bottom left section is quite boring and therefore could do with improvement.

Half-way evaluation presentation

http://prezi.com/zlo1ejn-imlr/?utm_campaign=share&utm_medium=copy

Digi-pak- first design

Digi-Pak first design

This is my first design of my digi-pak which I presented to the class for the half-way evaluation. I received very useful feedback from my classmates and since then we as a group have decided to change the whole entire theme of our artist. We have gone from being a girly pop singer to a grungy urban alternative R&B singer. This basic digi-pak no longer fits our theme so I have been working on a new digi-pak which I know will match our theme while being fresh and original.

Digi pak research - Idea 1

Digi-Pak research

Above is an Emaze of similar artist album in which I would to design my digi-pak like. They are all targeting a certain audience as all of them have the artist being the main focus while having feminine colour themes as they pose in proactive poses or heavy makeup